Services

Three programs. One outcome: more qualified search traffic.

Choose one, or combine them into an integrated visibility program tailored to your stage, your ICP and the engines your buyers actually use. Every engagement starts with diagnosis, not a template — because the right mix depends on what you sell, who you sell it to, and where they go to make decisions today.

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01 — Answer & Generative Engine Optimization

AEO / GEO

Search is moving from 10 blue links to AI answers. We make sure ChatGPT, Perplexity, Gemini and Google AI Overviews cite your brand as the source — and that the user's first impression of you is the one you'd want them to have. AEO/GEO is the foundation for staying discoverable as buyer behavior shifts into conversational interfaces.

What's included

LLM citation audits across ChatGPT, Perplexity, Claude & Gemini
Entity, schema and knowledge graph optimization
Content restructuring for extractive answer formats
Brand presence engineering across forums, Reddit & PR mentions
Monthly visibility tracking in AI search engines

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02 — Search Engine Optimization

SEO

Modern SEO is a system: technical hygiene, topical authority and distribution. We build all three so rankings — and revenue — compound month over month. No bulk content, no toxic link buying — just a clean, defensible foundation tuned for the queries your buyers actually run.

What's included

Full technical audit: Core Web Vitals, crawl, indexation
Keyword strategy mapped to buyer journey
Content engine: briefs, production, optimization
Authority building through digital PR and link earning
Conversion-focused on-page optimization

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03 — Maps & Near-Me

Local SEO

Win the 3-pack. We optimize Google Business Profiles, citations, reviews and locally-relevant content so customers in your service area find you first. We engineer the proximity, prominence and relevance signals Google uses to rank you.

What's included

Google Business Profile setup & optimization
Local citation building and NAP consistency
Review generation systems and reputation management
Geo-targeted landing pages and local content
Apple Business Connect, Bing Places & data aggregator coverage

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Choosing your mix

The right program depends on the business.

We don't believe in single-service silos. AEO without classic SEO is a citation strategy without a home for the user to land on. Local SEO without GEO leaves you invisible to AI-mediated "best near me" queries. SEO without AEO means you'll lose ground every quarter as generative answers absorb more of the SERP. Here's how we typically combine the three based on the company we're working with.

B2B SaaS & services

Organic SEO + AEO/GEO. Your buyers research in Google AND in ChatGPT/Perplexity. You need pages that rank for commercial intent queries and content structured so an LLM can extract you as the answer.

Local service businesses

Local SEO + GEO. Map pack visibility, review velocity and structured local content drive walk-ins and calls. GEO layered on top helps you show up in 'best near me' style AI queries.

E-commerce & DTC

SEO + GEO. Category and product page optimization, plus answer-engine work on comparison and 'best X' queries where AI engines are actively replacing affiliate roundups.

How we work

Boutique principles, agency-grade execution.

Senior, hands-on team

Strategy, execution and reporting come from operators with 10+ years of marketing experience — not a rotating cast of junior accounts. Your point of contact is the person building the work.

Cap on clients

We deliberately cap the number of active engagements so every program gets real attention. When the roster is full, there's a waitlist. Quality first.

No black boxes

Every deliverable is documented. You see the audits, the keyword maps, the schema, the citation lists. If you ever leave, the system stays with you.

What to expect

From first call to compounding traffic.

Every engagement follows the same rhythm so there are no surprises. The intro call is a real working session — by the end of it, you'll have a candid read on your search footprint and a rough sense of where the leverage sits. If we both want to keep going, we move into a paid diagnosis week, then into the engagement itself.

Week 0

Intro call

30 minutes. We look at your current visibility, listen to your goals and tell you honestly whether we're a fit.

Week 1

Diagnosis

Forensic audit across SEO, AEO/GEO and local. You get a one-page diagnosis with the highest-leverage moves.

Months 1–3

Foundation

We fix what's leaking and ship the first wave of high-leverage work — technical, content, entity, citations.

Month 4+

Compound

Monthly tuning, content cadence, link earning and AI visibility work. Reporting that ties back to pipeline.

Common questions

A few things people usually ask.

Can we start with just one service?

Yes. Plenty of clients start with a single program — Local SEO, or just AEO/GEO — and expand once they see traction. We'll never recommend a bigger program than the business actually needs.

Do you work with in-house SEO teams?

Often. We embed alongside in-house teams as the senior strategy and AEO/GEO layer, while your team handles execution. The split depends on bandwidth and skill mix.

What's the commercial structure?

An initial 3-month commitment to give the program time to ship, then month-to-month afterward. No long lock-ins. If we're not earning our keep, you should be able to walk.

Not sure where to start?

Most engagements begin with a free 30-minute audit. We'll tell you exactly which lever to pull first — and which ones to ignore.

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